google analytics - New users vs active users in Measurement protocol -

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how google analytics measure active users vs. new users in measurement protocol .

how measure new users? , based on ipaddress ? send same cid=555 requests.

in website see uses cookies though

thank you

cid stands client-id = random number generated google analytics when come website first time. can grab (even gtm) , use measurement protocol.

if use client-id ga can recognize, stitch data (campaign source/medium) etc. if use new 1 (like '555' mentioned), see incoming measurement protocol request request new user.

be smart though use cid -- key that's vital pairing information might have visitors.


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